LV's Endless Reflection Diamonds

Louis Vuitton patented two new diamond cuts with 61 and 77 facets based on their iconic monogram flowers – a rounded-cut flower diamond, and a pointed-cut flower diamond.

"The rounded-cut flower diamond and the pointed-cut flower diamond are two new patented diamond cuts that Louis Vuitton has introduced in 2008, based on their recognizable monogram flowers. 

Over three years were spent developing the proprietary cuts. The LV diamonds, which range in face value from 61 to 77, are put into a variety of jewelry pieces, including a $4 million diamond necklace weighing 108 carats. 

Last week, the newest jewelry line from French luxury fashion giant Louis Vuitton features a special diamond cut inspired by one of its most recognizable designs.
Francesca Amfitheatrof, the artistic director of watches and jewels at Louis Vuitton, created the line known as LV Diamonds. It is based on the monogram flower, one of the most significant symbols for the company. The LV Monogram Star diamond, which has 53 facets and pointed ends, is the star of this collection. It is a fresh and unique cut. In a variety of rings, earrings, and pendants, the diamond revives the star-shaped monogram blossom designed by Georges-Louis Vuitton in 1896. 

As part of a worldwide pre-launch in the United States, the collection of 22 rings, unisex bands, earrings, and pendants that honors the brand's distinctive style debuted in July 2022."